The Gaming Giant Brings Onboard Popular Battle Royale Lead to Revitalize Troubled Hero Shooter Project Ethos

The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to lead the development team at their internal studio, which is currently developing the forthcoming over-the-shoulder roguelike extraction-shooter known as Project Ethos.

Leadership Shift Follows Lukewarm Feedback

Brinkman takes on the role of studio head at the development studio following the departure of former leader Michael Condrey, who was removed from his post due to the game's disappointing initial reveal last autumn.

Recently, 2K president David Ismailer informed team members about this strategic move through an internal memo, which highlighted that early feedback sessions had revealed the requirement for a clearer vision.

Ismailer stated that the developers is now overhauling the project with a renewed approach, aiming to satisfy gamer demands.

A Pattern of Key Hires

This announcement echoes a comparable move taken by 2K Games in August, when they recruited an industry veteran from Blizzard to work on the beloved franchise development group.

Here is the complete message from Ismailer's memo:

Hello Everyone—

I understand you all just completed your gathering - I trust you’re as excited as I am with the positive developments. Last time I shared you all a update, I expressed the following: “I believe in this crew. You all are some of the most dedicated and creative designers we have had the pleasure to partner with - and we’re eager for that relationship to continue.”

Through your commitment and versatility, especially over the last year, you repeatedly show that.

The player input from last fall’s Project ETHOS playtest was enlightening. It affirmed the appeal of a roguelike shooter but made clear we still had refinements needed. It highlighted the need for a clearer vision.

It’s been inspiring to see how far you’ve advanced. You embraced the feedback to consideration and revamped Project ETHOS with a revitalized vision - one that’s ready to fulfill its ambition to our players.

The trust in this project strengthens every day. To boost the incredible progress you’ve made, It is a pleasure to welcome the new hire as the latest Director of 31st Union. After several months of discussions, Ben comes aboard us on the specified date.

Ben’s management and expertise in the competitive gaming genre is considerable, having devoted the recent years creating and leading some of the most well-known series in gaming, for example the acclaimed shooter, and most recently, the battle royale hit.

Let’s together in receiving Ben next week. We are all looking forward to continue seeing the progress of Project ETHOS in the weeks to ahead.

The President

Background of the New Leader

Brinkman currently holds the position of executive producer and head of production at Respawn Entertainment for their flagship title. Brinkman earlier was employed at Treyarch and Activision in diverse development positions on the iconic franchise series, and, earlier in his career, had periods at other industry leaders.

Game Details and Concept

The upcoming game was announced in last year together with a public demo. Initially, the developers presented the title as a "no-cost, third-person perspective action-packed experience and an innovative step forward on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to fit your unique tactics," the description states. "Take on the rivals with fresh skills, risks, and obstacles that shift every round. Do you withdraw carefully with your valuable rewards? Alternatively take a risk, put it on the line, and trust your team can achieve the highest spot? The choice is in your hands."

Project Ethos does not have an announced release date or supported systems, but players can anticipate further news as development advances.

Wendy Bush
Wendy Bush

Lead game designer and developer at Uplink Games, passionate about creating engaging player experiences and indie game innovation.